Creative

We create beautiful solutions to complex problems

Our Philosophy

Each product is unique. Each design process takes us on a journey to discover the most creative solutions.
Team Creative Team Creative

The Value of Design

At its core, design solves problems. Together, we will create and design a digital product, a software tool that delivers utility to its end users. As designers, our goal is to deliver solutions that solve the problem you have identified, and create a unique positioning for your product.

While one component of digital design is the design of the user interface, the creative process also includes storyboards, prototypes, business strategies, technology and so much more. As your partner, we will ideate with you, and then create and build the digital product you need.

"The West Agile team doesn't just come up with a design they collaborate with your team at every step to make sure the aesthetic and objective you planned for in your design are achieved."

Ben Parr Co-Founder & President, Octane AI

Our Design Process

01: The Design Lab

What It Is

Our design lab brings all stakeholders into the same room to work through problem statements, contemplate the project’s core flow, and brainstorm design ideas. Our design lab strives for ideation, and to create and capture as many potential design solutions as possible. At the conclusion of our design lab, the team chooses the most promising solutions to promote to the next stage of our design process, branding and visual design.

What to expect

Ideation, Moodboards, Style Guide

Something else

Ideation

“Working with WAL was the best contracting decision we've made. They over-delivered, stayed within the original estimate and were incredibly responsive to feedback throughout the entire process. We got exactly what we wanted. Thanks again!”

Sean Hoge Co-Founder, Nvolv
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Our Design Process

02: Branding + Visual Design

What it is

Branding, quite simply, is how you represent your company and business to the outside world. It’s the face you show to your clients. Branding itself has many facets: there’s a tone of voice, imagery, typography, style of visual illustration, iconography, logo design, colors, and more. In our branding and visual design phase, we send you a branding questionnaire, to get a comprehensive understanding of your mission statement and goals. From there, we craft mood boards and initial solutions. At its conclusion, you’ll have a page-by-page guide outlining your company’s visual identity.

What to expect

Ideation, Mood boards, Style Guide

Something else

Ideation

Capabilities

  • Research
  • Typography
  • Illustration
  • Stationery
  • Mood boards
  • Color Palette
  • Marketing Materials
  • Style Guides
  • Iconography
  • Collateral
  • Company Swag

“The creative and dev teams took time to get to know us and our end goal; as a result, they were able to consistently recommend intelligent next steps that didn’t add additional cost or time drain for our MVP to be launched. They exceeded expectations and beat scheduled timeframes! We have already recommended the team to other tech entrepreneurs”

Courtney Caldwell Co-Founder, Shearshare
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Our Design Process

03: Painting + Delivery

What it is

The visual guide to the core tenants of your business. To note, this isn’t just how your product looks. These are guidelines for how to represent your company and business anywhere visually. This includes tone of voice, imagery, typography, style of visual illustration and iconography, logo design, and colors. In this phase, we send out a branding questionnaire, which helps us understand your mission statement and goals on an emotional level. From there, we craft moodboards and initial solutions. Ultimately, you will have a page-by-page guide outlining your company’s visual identity.

What to expect

Ideation, Moodboards, Style Guide

Something else

Ideation
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