Mobile app development cost involves several factors that are of significance. The key cost- drivers of app development vary about its building strategy, development platform, device compatibility, app functionalities, security, testing, hosting, and maintenance. Above all, the working business model of the enterprise determines the other ad hoc cost requirements. 

Let’s check the important variables influencing mobile app development cost

Type of Business Model

Globally, consumers spent around 22.6 billion USD on mobile apps. Also, 178+ billion apps were downloaded every year, and it is expected to grow steadily to 258 billion by 2022. These statistics imply the whooping spending on assorted factors involved in business app development services.

Substantially, the fundamental factors such as type of business, the target users, and services constitute to help to frame out the app budget design. As the sophistication required in the business app model, the time involved in the process extends. Thus, as time get elongate, the cost associated will also expand further. 

If it is a customer service model, it demands additional external API’s which make it a pricy trade.  For instance, a mobile app that is for internal operation requires fewer functionalities and user experience elements compared to an eCommerce app. Mobile software functionalities of applications like Uber differs from social media apps such as Instagram and Facebook. 

App Development Team:

The importance of apps varies based on its purpose and the value proportion with the core business function. Hence, based on the adequacy and complexity of the app, enterprises can set up an in-house team with the best app developers.

Else, enterprises can rely on any of the app development agency. Moreover, there are hundreds of freelance app developers available to help enterprises. All these three solutions are serving the same service, but different is the throughput. In contrast, the cost and turnaround time attached to their services are far different.  

Teaming up an in-house app development team may drag the budget off the line. Also, it demands domain experts and other creative team resources. However, handing over the Project to an external app development company can help enterprises in multifarious ways. A good app development company would have expertise in multiple domains and expert resources to deliver excellent service. But, the hourly rate for their service perhaps breaches the budget lines. 

The most affordable mobile app development partners are freelance app developers. Though they can offer a much affordable solution, the quality level they offer is still uncertain. Also, to find the right developer from the pool of thousands is a daunting task; they even delay our project. 

Thus, enterprises have multiple options to choose their app development partner based on their requirements and budget proportion. 

App Building Platform 

The building platform for mobile apps would be chosen based on the business model. If the service demands an app on major platforms such as Android and iOS, it has to be made available. Nonetheless, for app development, there is two option, i.e., native and hybrid, to choose. 

With a futuristic perspective, to scale the business prospects, most of the companies build apps, both native and hybrid, primarily for Android and IOS.  Web apps are another category, which is the mobile screen size version of websites with all functionalities.

Notably, hybrid apps cost far less than native apps. Also, it facilitates the features of a native app and a web app. With a single web code, it permits the application to perform on different devices with cross-platform functionalities. Yet, if User Experience(UX) and excellent performance are the priority, native apps are the best available choice.

It incurs more budget proportion, especially; native Android apps require additional time to code, layout, and fragmentation. Besides, iOS gives an advantage of fewer variants and a few numbers of screen sizes by which the app development companies can frame it out in relatively fast turnaround time. 

App Design and Functionality

The cost of app development varies widely based on design and functionalities. As per the service provides, advanced functions have to add for the seamless performance of tasks and to provide a better user experience. Sequentially, a user-centric interface and high-quality design are imperative to incorporate. 

A couple of functional models, including list-based apps and real-time service-based apps, incurs different cost variables in the app development process. A simple list-based application that doesn’t require a server-based service is the basic, affordable model. However, dynamic application demands great expense of effort and cost. 

As the complexity increases, the more user-centric design is essential for an exceptional app experience. To illustrate, apps that need to govern the contents flow, payment gateways, user data backup, etc., demands an intrinsic network operation. Also, applications that function with integrated third-party services need to simplify the tasks to the user. Therefore, it takes additional time to integrate them without error, which means more time and money.  

For example, applications with social media integration or other cloud-based service systems make the process complex. Hence, to deliver a hassle-free app experience, app developers should integrate the appropriate API’s and gateways to exchange datasets. Likewise, in gaming apps, more delicate graphic supporting services involves. Hence, every single addition of functionality results in additional expenses in the process.    

App Features and Testing

The principal reason for developing a mobile app is to give the services in the users’ mobile devices. Thus, the success factor in a mobile application is its seamless rendering of services via its features. Moreover, users could handle the app without any confusion. This demands a meticulous structuring of features. 

Besides, testing the features to ensure a hassle-free service is another hurdle that every application has to pass. As the number and complexity of feature elevate, the time taken to debunk and test extends further, thus, the cost as well.

To demonstrate, a payment app comprises of a lot of security features with easy navigation interface; yet, a food delivery app essentially guides the start to the end of the process with multiple service integrations such as location, communication, payment, and the real-time status. Hence, as the feature advances, the cost entails in the app development process also increases. 

App Hosting and Security 

Mobile applications carry loads of data and exchange it in real-time. It might be of confidential transactions, user search data, employee data, etc. Any vulnerability that appears to the data means the end of the business. Hence, the importance of an efficient app hosting provider with cutting edge security measures is quite large.

Substantially, according to the scale of the business and traffic density, appropriate servers have to be rented. Exclusively, dedicated servers with advanced multi-layer security measures are more recommended to deliver a smooth and uninterrupted service. However, it expensive than shared hosting services. 

Nevertheless, the cost splashing for app security never goes in vain. As the trust of customers evolves from the security assurance, employing multi-layer authentication systems and stringent app protections security layers are not a worthless spend.

App Updates and Maintenance 

Mobile apps require periodic maintenance, in other term- application updates. Also, app developers need to supply adequate technical assistance for the smooth functioning of applications. As the app platform transforms into advanced technologies, enterprises need to revamp the app integrations and functionalities. Hence, it extends the expenses even after launching the application. 

To refine the apps persistently and to improve the user experience, enterprise-level applications need to maintain their APIs regularly. Also, killing the hidden bugs and eavesdroppers is a daunting issue encountered by app maintenance administrators. Hence it requires periodic monitoring and maintenance as a life long process. 


Apart from the key cost-driving factors listed here, the subsidiary elements that account for adding mobile app development expenses are numerous. As the features and functionalities increase the time and cost associating with it also elevates. Moreover, integrating advanced technology partners such as AI, BlockChain, and Cloud-based services multiply its complexity. Hence, the factors involving in the app development cost dramatically vary according to the diversified features and services used.