Smart web design is the one that considers user experience first and projects a rock-solid brand image. Your website is the first point of contact between you and the consumer to build the right perception. In the present times, web design and development have reached a new stage of progress, including video, voice assistant, chatbots, unique micro-interactions, and state of the art AR/VR. But the most important and the most basic factor that needs to be the priority for your business is a mobile-first approach. Google recommends all websites be designed with this strategy as 60% of searches come from mobile. Here are a few paramount reasons to start now if you haven’t already invested in a responsive web design for your product/service. 

Before we begin, let’s understand what responsive web design is.

It means designing your website in a way that it flows easily from desktop to mobile, tablets, smartwatches, IoT and other devices, resizing pages, text and images according to the device they’re being viewed on. This stops the pages from rendering larger than the height and width of the device.

  1. Mobile-friendly design generates more visitors.

One in every three people across the world use smartphones. This goes to show how much web surfing happens on the mobile. A responsive web design eliminates the need to zoom in, scroll right and left unnecessarily. Users will be allowed sufficient space and visibility for different tabs and call to action taps. Not only will this enhance search results for mobile websites, but it also provides fluidity and optimum experience.

2. Cost-effective and easy to maintain

By incorporating responsive web design, companies don’t have to separately invest time and money in a mobile version along with a desktop version. Whether you need to develop, scale, or upgrade, everything gets done in one place, so it’s affordable and less time-consuming. Maintaining websites created by using responsive UI is also less expensive. 

3. Helps your SEO rankings

Your SEO rankings depend on how user-friendly and fast your mobile website is even as Google continues to stress on mobile-first indexing. If the user leaves your mobile site immediately after entering, it increases your bounce rate and negatively affects the site. Additionally, if the users don’t enjoy the browsing experience, there’s less traffic and possibly negative reviews, which, in turn, affects the SEO badly. Time on-page is an important factor for Google to push the search results further. Another important element in search ranking is the page load time. With responsive web design, your pages will load faster, and site usability will increase many times over.

4. Rich user experience

No matter what the target demographic or the niche of your content, flexibility and user-friendliness are the key features that make your users appreciate your website. Responsive fluid grids without unnecessary elements, high resolution fluid adaptive images, more use of breakpoints, media queries, SVGs, minimal design, simple and readable fonts, etc will make responsive UI work in your favor for a heightened user experience, which will work wonders for brand image and positive reviews.

5. More leads and conversions

The more responsive and professional your website is, the more audience it will attract, even beyond your target demographic. Shoppers, content consumers or general surfers, all and sundry would walk away with a great user experience, as a result of which, they’re more likely to come back to your website. 67% to 75% of users attribute the success of a website to its aesthetic and usability. Therefore customer satisfaction is crucial to your business strategy and responsive web design influences the customer experience. Bounce rates will increase if the design is elegant and intuitive. The more the traffic, the smoother the experience, the better the sales and profitability. All this can be made possible by little investment in responsive web design, which yields high returns in the form of traffic and sales.

6. Better analytics aid better results

Monitoring the growth of your site is easier with one design across multiple devices. Since all the reports and data come from one source, your data science and analytics teams can deliver superior results. Analysis of individual pages with respect to orientation, breakpoints, and other elements to track users’ behavior can help your coders and developers devise newer designs to optimize ideal visitor behavior and understand what makes the visitor quit half-way can’t find what they’re looking for. Analytics can help you figure out how many clicks to eliminate to quickly get the user to the destination. Understanding the comparison of page views in mobile, desktop and tablet visitors can enable you to determine exactly how to optimize your landing page and place necessary call-to-actions in a way that enhances viewability and higher conversions.

7. A boost to brand image

Large or established companies are already at the forefront of adaptive/responsive web design. But for start-ups looking to make a name, the importance of great responsive web design cannot be stressed enough. Suppose your users experience the consistent quality and ease in navigating the same content on any device without even noticing the slightest hindrance. In that case, it denotes a high level of expertise and garners instant trust among the visitors. If you’re using social media channels for advertising, you’d know that users on Facebook, Instagram, LinkedIn, etc. are already used to great UX. To drive the traffic from there to an ill-maintained website without responsive design would be a major strategic mistake.

Google has already proven its commitment to promoting mobile-friendly designs. More than two dozen good and effective responsive web design tutorials are available online for free with step-by-step guides to do it right for newbies. As such, it’s not a technology in itself, rather an approach that gives your users the best experience and makes your business stay up-to-date with the best web design practices in the world of coding and designing.