Artificial Intelligence (AI) and Big data are the big two technologies that are trying to offer a predictive future for humankind. Mostly, they are going to be the driving innovations behind every tech-sector on the planet. It is, in fact, pack of a trio including Artificial Intelligence, Machine Learning (ML) and Big Data that makes the magic. 

Though these two are standalone technologies, they cannot perform alone.  The deep-rooted relationship between each of these trending buzz words in the technology sector is one should complement the other to get the result. 

What is Big Data and Artificial Intelligence?

Artificial intelligence is an amazing technology that equips computers to think and do like humans. Resembling human intelligence, AI is a promising technology that helps to simplify human life. The two elements that constitute Artificial Intelligence are Machine learning and deep learning. 

Machine learning enables computers to learn from the data. These data sets instill knowledge to the computer to apply at appropriate circumstances. 

Subsequently, Deep learning helps to create a neural network that is very similar to the human brain network. To illustrate, the intelligence that we can observe in autonomous vehicles and medical robots is based on Deep learning techniques. It automatically detects the situation and makes decisions with the knowledge it acquired from multiple data sets. 

Big data is the driving fuel of all these intelligent performances. Without data, AI cannot do anything but stand as a technology framework. It was here all the time, but the limitations to extract it in the right form disdain its importance.  

As the name reads it is all about huge amounts of data (text, audio, images) that can be practically analyzed by machines. By strategically analyzing the huge sets of data we can extract required data patterns to predict the future. The source of the data would be multifarious and only by refining it anyone can make use of it. 

Combining Big Data and Artificial Intelligence

To understand the connection between AI and Big Data we have to relate its working principle. For example, every search query that we make on Google search is data. Likewise, billions of people are making multiple search queries upon various subjects. All these queries will constitute Big Data. These huge data sets remain raw and unuseful until they are converted into useful insights. 

Using the appropriate algorithm, these data sets will be analyzed and structured into meaningful insights. Also, the sorted data should be modeled to training machines to enable them to use it for intelligent decision making. By training the computer it acquires more knowledge and the ability to perform the jobs intelligently. According to Bayes theorem AI systems are figuring out the probability of a future event. Analyzing the data history and training the machine to formulate the probability it helps to predict the future event. 

In short, data computers cannot perform intelligently. Only by analyzing and studying the data patterns a computer can deliver an intelligent output. 

Where do they work together?

The practical applications of Big Data and Artificial Intelligence are visible across different industries and business sectors. Particularly, sectors, where no substantial anomalies have detected this technology, can be applied effectively. 

1. E-Commerce Sector

Artificial Intelligence and Big Data have made tremendous disruption in the eCommerce industry. In the form of intelligent chatbots, personalized suggestions, push notifications and tailored user experience users have been experiencing it. 

By analyzing the user’s shopping behaviors and purchase histories, AI with Big Data is enormously helping the shops to drive business with futuristic perspectives. Moreover, this enables online retailers to provide a customized shopping experience to users and improve the services quite efficiently. 

2. Marketing Industry

There was a time where enterprises are splashing plenty of money exclusively for branding and marketing products. But, the story has changed since the advent of artificial intelligence and Big Data emerged in Marketing-tech. 

Today, the digital marketing industry is heading with a definite business proposition rather than a random choice. Industry experts are driving marketing campaigns with the right content to the right audience. Plus, many companies are relying on AI content curation models to enhance their business content requirements. 

3. Automobile Industry

Since the scope of artificial intelligence began the works for autonomous vehicles have started behind the scenes.  Yet, it’s not been grown to set its feet with full confidence. A lot of experiments and trial runs are going on all over the world. 

It uses deep learning models to train computers in autonomous vehicles to make the decision.  Moreover, the features used to run an autonomous vehicle such as radar systems, accident detection features, smart cameras, sensors, lane controls, and GPS systems are driven by AI technology. 

4. Smart Gadgets:

The capability of Artificial Intelligence systems to recognize voice and natural language processing power is helping the daily life of people far easier. Today, all mobile platforms are ushers their users to experience the simplicity of voice search to get things done. 

Tech giants like Amazon, Google, and Microsoft are dedicated to designing smart speakers to communicate with users and enable them to control their house at their command. With the data models, machines are training the computers to understand the voice and tone of users to deliver superior services without delay. All these services are made possible by the effective combination of AI and Big data. 

5. Manufacturing Industries: 

One of the biggest sectors that leverages AI and Big data technologies is the manufacturing industry. AI simplified the mundane and complex industry jobs and made it more productive and risk-free. 

Turning the robots more intelligent and giving them the ability to make appropriate decisions, AI overturned the way industries had worked way back. Further, AI contributed to the interactive production process by aligning with the research and development team in an industry setting.

Plus, it reduces the accident rates, improves resource utilization and production capacities of industries on a large scale. 

6. HealthCare 

AI-enabled healthcare sector to provide cost-effective and fast treatment practices for the common man. Innovations such as telemedicine, virtual diagnosis, and robotic surgeries enhanced the sector to greater results. 

There are a lot more disruptions that AI and Big data have offered for the healthcare sector. Patients could reduce their inpatient visits and get the leisure to consult the physician from home. Moreover, doctors could diagnose the patients very quickly and save a life with more intelligent devices in the treatment process. 


The relation between Artificial Intelligence and Big Data are inseparable. They complement each other to bring out the intelligent results for the good causes. It is limited to the sectors listed here. The scope of this partnership is large and capable enough to disrupt the entire working nature of our world and human efforts.